Purplle's Platform Modernization Journey
How Purplle used platform engineering to handle 10x complexity while scaling India's largest beauty e-commerce platform
Topics Covered
Webinar Summary
Join Suyash Katyayani, Co-founder & CTO of Purplle, as he reveals how they transformed one of India's largest beauty e-commerce platforms to handle 10x complexity growth while maintaining seamless customer experiences. This comprehensive journey showcases the power of platform engineering in scaling modern e-commerce.
Platform Evolution Journey
- Legacy Modernization: Breaking down monolithic architecture into microservices
- Technology Selection: Choosing the right technologies for e-commerce scale
- Performance Engineering: Achieving sub-second response times at massive scale
- Cost Optimization: Reducing infrastructure spend by 40% while improving performance
Scaling E-Commerce at Volume
- Traffic Management: Managing 5x traffic surges during major sales events
- Page Load Optimization: Engineering sub-second page loads for millions of users
- Auto-scaling Systems: Building systems that scale automatically with demand
- Global Distribution: Strategies for serving customers across diverse geographic regions
- Microservices Patterns: Design patterns that work for high-traffic e-commerce
- Service Mesh: Managing inter-service communication at scale
- Data Architecture: Handling massive product catalogs and user behavior data
- Search & Discovery: Recommendation systems that drive conversion
Business Continuity During Transformation
- Zero-downtime Migration: Phased rollout approach for incremental modernization
- Feature Flag Management: Controlled releases that enabled safe experimentation
- Rollback Mechanisms: Instant recovery options for critical business functions
- A/B Testing Infrastructure: Data-driven decision making during transformation
- Monitoring & Alerting: Comprehensive observability for e-commerce operations
- Incident Response: Rapid recovery procedures for high-stakes environments
- Performance Benchmarking: Continuous measurement of customer experience metrics
- Quality Assurance: Testing strategies for complex e-commerce workflows
Platform Engineering Success Framework
- Deployment Velocity: 70% faster deployments through automation
- Developer Experience: Tools and workflows that improved team productivity
- CI/CD Pipeline: Reliable deployment mechanisms for frequent releases
- Code Quality Gates: Automated checks that maintained system reliability
- Cloud-Native Architecture: Leveraging managed services for operational efficiency
- Auto-Scaling Policies: Dynamic resource management based on real traffic patterns
- Cost Governance: Significant savings through architectural improvements
- Security Integration: Building security into the development lifecycle
Real-World Impact
- Traffic Capacity: 5x traffic capacity for handling massive seasonal spikes
- Uptime Achievement: 99.99% uptime for enterprise-grade reliability
- Cost Reduction: 40% cost reduction through infrastructure optimization
- Response Times: Sub-second response times improving customer experience
- Business Growth: Enhanced customer satisfaction and team productivity
- Operational Resilience: Better scalability and incident recovery capabilities
This session provides a complete playbook for e-commerce platform transformation from legacy system modernization through scaling for explosive growth. Perfect for CTOs and technical leaders in e-commerce, platform engineers building scalable customer-facing systems, and engineering managers leading platform modernization initiatives.
What You'll Learn
• In-depth insights from industry experts
• Practical strategies you can implement today
• Real-world examples and case studies
• Interactive Q&A and community discussion
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Speakers
Suyash Katyayani
Anshul Sao
Special Guest: This session features expert insights from industry leaders outside of Facets.
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