customer story

Transforming Dev & Ops Efficiency: How Facets Sparked a Productivity Revolution in Capillary Technologies

Capillary adopts platform engineering through Facets and achieves 100% cloud automation, developer Self-service and boosts Ops efficiency.

Facets has been a game-changer for Capillary. It has made our infrastructure more visible, standardized, and accessible. As a result, our releases are faster, we need less developer time, and our teams are free to focus on building exciting features. We have saved hundreds of person-hours and seen significant cost savings.

Piyush K

Chief Architect, Capillary Technologies
Capillary Technologies

About Capillary Technologies

Capillary Technologies is a global leader in loyalty and customer engagement solutions with a presence across the United States, India, Middle East, and South East Asia. Catering to over 250 major brands and conglomerates in more than 30 countries, some of its esteemed clients include Tata Group, Asics, Shell, Hoya, and PUMA. The company has a massive reach of ~875M consumers and processes 1.95B+ transactions, annually.

With a dedicated team of 200 developers, Capillary manages two primary product lines in loyalty management, customer engagement, customer data platform, and e-commerce. These product lines operate across 5 non-production and 10 production environments located in different regions.

Goel P, SVP of Engineering, and Piyush K, Chief Architect, share how partnering with Facets has transformed their organization's operations and productivity.

The Challenges

As Capillary grew, the constant need for agility and fast iterations put a strain on its lean operations team. With each product group wanting to introduce new services, experiment on various frameworks, or change existing setups, the lean Ops team was stretched thin. In addition to managing migrations and upgrades, addressing cost, security, and compliance issues, and dealing with service degradations, the Ops team was responsible for meeting the developers' changing needs.

This created several challenges for Capillary.

  • Firstly, this growing dependency on the Ops team led to burnout. The Ops team introduced several processes, such as a ticketing system, which created delays and blockers for developers, creating productivity issues, and management overheads, and led to slower releases.

  • Secondly, the automation couldn't keep up and needed constant refresh. Triggering the majority of the automation required specialized skills and supervision which meant Dev teams couldn’t use them. This led to silos of understanding, resulting in predictability and reliability problems creeping into the infrastructure.. As Piyush describes it, "Part of the system was automated while other parts had no visibility."

  • Finally, as Capillary expanded into new regions and went up-market, additional production environments were needed. Each additional launch consumed significant Dev and Ops bandwidth during the initial setup as well as added slowness to the pace of change. As Goel, SVP of Engineering, notes, "Business conversations start at the time of sales: Do you have a local region or can you deploy on our private cloud?"

Capillary realized that they needed to reimagine a solution –  that would empower developers to take ownership of their code and infrastructure while allowing the Ops team to focus on developer enablement.

How Facets helped Capillary

The key problem that needed to be addressed was the interdependence between the Dev and Ops teams. To tackle this issue, the initial focus was on transforming the automations into a product. Previously, the Ops team relied on these automations to streamline their work, but they were not intended for the Devs to use in a self-service capacity. With the introduction of Facets, standardized higher-order workflows were implemented that were comprehensible to all teams.

As Piyush notes, "Facets has brought in standardization across all aspects–  how you build, deploy, monitor, and how you access and interpret metrics – all of these are defined in a  consistent way. Everyone speaks the same language and could easily comprehend their own and dependent services.

Facets does not replace DevOps teams. By automating repeated and redundant tasks, the platform gives DevOps teams the time to focus on business-relevant problems. Facets is built on well-known technologies and provides transparency on how they are used. Further, it is extensible, encouraging DevOps teams to build on top of it.

Self-service boosted Dev and Ops Productivity

The Dev teams' standardized workflows, combined with the Ops teams' guardrails, enabled both teams to work autonomously. For instance, if a Dev team wants to introduce a new module with additional services and databases, and obtain the required credentials for resource interaction with the services, they can do so without delving into the finer points, which minimizes the possibility of errors.

As Piyush puts it: "All of the tasks that were slow and required oversight are now self-served. Ops teams control what capabilities are available for Devs. But once done, Dev teams make their own choices."

Capillary Ops tasks trend - Facets

With increased bandwidth for Ops teams, they are now able to play a more expansive role. They focus on enhancing developer experiences and expanding Facets' capabilities.

Nothing is dependent on Ops team any more. If the Devs want to use a completely new type of resource, Ops team build Terraform extension on top of Facets and make it available to them. Hence, we call them SRE & DevTools Teams now. We have 15 environments run by only a 6-member team because they don’t manage them but rather empower Devs to manage them,Piyush adds.

Improved visibility contributed to reliability and built a cost-conscious culture

Furthermore, Facets’ centralized developer experience, combined with complete auditability, guarantees that all essential information is available to the Dev teams in one place. For instance, if a developer faces a production issue, they can access all the relevant metrics, configurations, health, and changelogs all in a single location and can quickly respond to it. The increased visibility into resource and cloud cost enables Dev teams to proactively plan cost optimization within their sprints.

As Goel puts it: "Facets helped us achieve 99.99% of availability, higher release frequency, while sustaining the cloud cost."

100% automation eases the management of additional environments

Facets is designed to centralize all information required to launch a new environment. This means that launching a new environment with existing workflows can now be accomplished with a single click. In addition, Facets automates infrastructure upgrades such as Kubernetes upgrades, resulting in significant time savings across all environments, potentially saving hundreds of person-hours.

As Piyush quantifies “A recent US region we launched took just under 2 weeks with 8 man-weeks of effort for the tech team to sign off – It used to be a 64 man-weeks of effort before Facets.

Key results

  • 20% boost in Dev productivity - Saving 30-40 hours of coordination efforts per scrum team per sprint

  • 95% reduction in Ops tickets - Unattended releases of 40 major and 100s of minor releases per month

  • 99.99% uptime - Improved stability and ability to respond faster

  • Single click environment launch and no additional overhead - Managing in multiple geographical and private deployments: US, China, Asia, Middle East

What's next?

Facets is not just a tool, it is also a framework that can adapt to new requirements, making it a valuable asset as Capillary prepares for future expansion in the US and Europe. Capillary is confident that they are well-prepared for the necessary tech infrastructure changes that will be required for such expansion. For example, Capillary has already deployed in AWS China using Facets, which requires special complexities compared to other AWS global regions. In addition, new acquisitions with completely different tech stacks have been able to easily adopt Facets.

In March 2022, one of our large clients wanted to scale up by 20x for one of the largest gaming events in India. We had a small window to scale up. It would have been unimaginable without Facets.

Goel P

SVP of Engineering, Capillary Technologies
Key Results


Reduction in Ops tickets




Boost in Dev productivity

Single Click Environment Launch

Single click Environment launch

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